I was recently commissioned by William Reed Ltd to photograph the Tesco store in Fulbourn for a Grocer 33 feature published in The Grocer. The assignment involved capturing images of the store following an impressive result in the Grocer 33 mystery shopper survey, where the Fulbourn branch scored 98 points, one of the highest scores recorded, and the top-performing supermarket in Cambridge that week.
Editorial assignments like this are a great example of how photography supports industry reporting. The images help illustrate the story behind the data, giving readers a visual sense of the location featured in the article.
You can read the full coverage here:
• https://www.thegrocer.co.uk/the-grocer-33/tesco-fulbourn-posts-one-of-the-grocer-33s-highest-ever-scores/716134.article
• https://www.thegrocer.co.uk/the-grocer-33/tesco-scores-huge-98-points-to-take-title-of-cambridges-best-supermarket/716135.article
If your organisation needs editorial, PR, or commercial photography in Cambridge or across the UK, feel free to get in touch to discuss your project.
